Mr. Frank2015Mr.frank is a video production company owned by Sjoerd Huomo and Miguel Teixeira where Portuguese and Dutch creative energy blend to create innovative approaches. Their philosophy: “Tired of running from success, power, jet skis and luxuries? Try Mr.Frank, the boutique, high-spec maison of quality films that cut through the clutter like a lightsaber through butter. And that's an empty promise we can keep.”
The visual identity created for Mr. Frank explores the idea of trying to unknown the truth around mr.frank. We asked the question: who is Mr, Frank? We decided, in the end, that Mr. Frank should be unknown, a mystery. In collaboration with the Mr.frank team and the developer Kaue Costa, we created a graphic generator app that could create visuals that supported the brand identity. We developed a kit of shapes as a first pack to be used within the app.
All the web formats are produced independently by the team with frames and generated graphics overlapped. The web presence acts as an index of films produced by mr.frank with a dark environment to enhance the video experience. The blog works as a newspaper where all the news and references are periodical in nature.
In collaboration with Ricardo Leite