Nanjing International Youth FestivalNIYF, Nanjing2015After the Nanjing Youth Olympic Games took place in 2014, the city of Nanjing, China, and UNESCO initiated a youth festival on sports, culture and creativity. Thonik were asked to design the identity of this newly formed platform.Made in a design team @thonik.Photos by Fin Zhao
Starting with the idea of intercultural collaboration, we designed the identity with every intention of the young people of Nanjing making it their own. In the overall identity and communication we choose the “Y” of Youth as a building block, in bright colors and clear typography. It was the first time we created a design that was intended for others to build upon, not having a hand in what the outcome would be.
We invited local children and teenagers to draw and write on pre-printed posters, flyers, flags, banners and stickers. They really made our design their own, taking it further and creating new ideas with the concept – ideas that we might not have come up with ourselves. This form of co-creation underlined the concept behind the youth festival. Everybody collaborated in making communication happen.